Trademark Registration

Launching your Malta Business – Paramount legal considerations

An overview of the various legal issues to be considered when launching your Malta start-up business

The colour red, the letter ‘G’ and the famous LV – Battle of the Brands

“The shiny red colour of the soles has no function other than to identify to the public that they are mine. I selected the colour because it is engaging, flirtatious, memorable and the colour of passion”. Christian Louboutin

Any woman with an incurable obsession with shoes will make it her mission in life to have at least one pair of Christian Louboutins, a.k.a ‘Loubous’, in her shoe closet.  Is it because they are comfortable? Definitely not. In Mr Louboutin’s words “I hate the whole concept of comfort … I’ll do shoes for the lady who lunches…” meaning that there is no way a woman can flaunt her loubous while shaking it on the dance floor unless she is prepared to suffer … alot.  Is it because of the design? Again, no.  Mr Louboutin’s popular court shoes are simply just that … court shoes. Is it because they are affordable? Not quite. The cheapest pair of Loubous will set you back around Eur400. The reason why a pair of loubous is an absolute ‘must-have’ for shoe lovers is because of his trademark – the red sole.

Legal Advice

Show me the Money©– Leveraging Intellectual Property

The paramount importance of protection of a business’ Intellectual Property is rooted in its use as a means of identification of that business’ product, goods or services, distinguishing the same from those of other competing organisations. To the extent that such IP is protected in the prescribed manner, it also serves the purpose of representing its proprietor’s guarantee of consistent quality by showing the organisation’s commitment to its customers and, in most cases, provides a basis for publicity and marketing.

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